Marketing is a function that relies increasingly on technology, and as more technology tools emerged to meet the needs of modern marketing, these Marketing Technology tools have collectively become known as MarTech. The blended name concept is one that has cropped up in other sectors as well, such as DevOps (Development Operations), a term used in the world of software development. Let’s take a closer look at MarTech and its impact on the marketing field. In thus episode, Vanessa Obura, Marketing Manager, CIO East Africa, engages Moses Kemibaro, CEO, DotSavvy on the latest trends in marketing technologies aka MarTech.
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